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Natural matcha to elevate any beverage

Ritual is the leading provider of matcha, sourced straight from the Uji region of Kyoto, Japan. Taste it and discover what makes us the best.

What makes us the world's leading provider of high-grade matcha

High-quality matcha

Our matcha is sourced from reputable farms and processed using traditional methods, resulting in a unique and flavorful product.

Sustainability initiative

Ritual uses eco-friendly packaging, supports organic farming practices, and consistently gives back to our community.

Educational resources

Find information on the health benefits of matcha, how to properly prepare it, and the differences between different grades of matcha.

Innovation and growth

We are constantly innovating and introducing new products, from flavored matcha blends to matcha-infused food products.

Matcha shipped right to your door for your enjoyment

Ritual carefully – and sustainably – packages every order of our matcha to ensure that it’s delivered safely and quickly directly to you. We make it easy for you to enjoy matcha from the comfort of your home.

Step into our matcha sourcing and refining process

Carefully selected matcha products just for you

To see how Ritual is able to source, test, ensure the quality of, package, and ship our high-grade matcha to our valued customers, view the video above. Our team of matcha experts know this world inside and out – you can trust that we know our stuff.

Sourcing

Our partner farms use organic, sustainable farming practices, making our product not only delicious, but also ethical and environmentally friendly.

Processing

We use traditional Japanese processing methods, such as stone grinding, to create a unique and authentic product that stands out from competitors.

Quality control

We perform frequent taste-testing and rigorous inspections to ensure that our matcha consistently meets high standards for flavor and quality.

Explore a few of our matcha products and find what speaks to you

Looking to experience a new kind of matcha?

Over our years in business, we’ve perfected the craft of selecting only the highest quality matcha for your consumption. Start today with your first trial on us.

Frequently asked questions

What do I need to prepare matcha?

Preparing matcha involves whisking the powder with hot water until it forms a frothy and smooth consistency. To do this, you will need a matcha bowl (also known as a chawan), a bamboo whisk (also known as a chasen), and a bamboo scoop (also known as a chashaku).

What are some health benefits of matcha?

Matcha is known for its high levels of antioxidants, which can help to reduce inflammation, improve heart health, and boost the immune system. It also contains L-theanine, an amino acid that can help to promote relaxation and reduce stress.

Where is your matcha sourced?

Our matcha is sourced from reputable farms in Japan, where it is grown using traditional methods and harvested by hand. We work closely with our suppliers to ensure that our matcha is of the highest quality and meets our strict standards for taste and sustainability.

What is ceremonial-grade matcha?

Ceremonial grade matcha is made from the youngest and most tender tea leaves, and is therefore the highest quality and most expensive type of matcha. It is characterized by its vibrant green color, smooth texture, and delicate flavor.

"I have been a matcha drinker for years, and I have to say that this is the best matcha I have ever had! The flavor is so rich and smooth, and it has a beautiful vibrant green color. I love that it is sourced from sustainable farms and that the company is committed to ethical practices. I will definitely be a loyal customer!"

Daria Erzakova

"As someone who is always on the go, I love the convenience of the ready-to-drink matcha beverages from Ritual. They are delicious and refreshing, and I love that I can get a quick energy boost without having to brew a cup of tea. I highly recommend Ritual to anyone who needs a quick pick-me-up!"

Andrea Blossom

"I recently started using matcha in my baking, and I am so glad I found Ritual! The culinary grade matcha is perfect for adding a unique and delicious flavor to my baked goods. I have tried other brands of matcha before, but Ritual is by far the best. I will definitely be ordering more!"

Kaylee Lee

"I had never tried matcha before, but I was curious about its health benefits. I ordered the starter kit from Ritual and was blown away by the quality of the matcha and the attention to detail in the kit. The instructions were easy to follow, and I was able to make a delicious cup of matcha right away. I am now a matcha convert and can't imagine starting my day without it!"

Sara Peebus